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sales and marketing alignment

Chief Outsiders tapped ClearEdge to help them create the most compelling content and build an interactive and professionally designed Sales Playbook to increase sales and marketing effectiveness. Read more

Are you looking at me?

There are countless analogies that describe sales people as hunters. Actually, selling is less about pointing a weapon at a single visible target, and more about finding unknown customers that exist in the depths of the market. Like fishing. Landing a new customer requires many of the same activities as landing a big catch. Here’s Read more

Showcase Sales Success

Many companies kick off the New Year with new strategies, new offerings and new sales objectives. These directives often require a change in behavior on the part of the sales team – new ways to spend time and new ways to interact with customers. It can be overwhelming for a sales person – but the Read more