Posts tagged as:

customer engagement

I recently spent a few hotel nights in San Francisco. When checking in, I was ready to negotiate through my list of requirements, as online bookings usually yield the most basic rooms to make up for deep discounts. The front desk staff was particularly friendly, and I was feeling a little cheeky, so I decided Read more

Are you looking at me?

There are countless analogies that describe sales people as hunters. Actually, selling is less about pointing a weapon at a single visible target, and more about finding unknown customers that exist in the depths of the market. Like fishing. Landing a new customer requires many of the same activities as landing a big catch. Here’s Read more

Companies of all sizes, across all industries, know that the content they produce, publish and make available to customers and prospects is a key component of audience engagement. Original content on your website and in your collateral shows expertise, shares good ideas and if done right, creates a competitive advantage in your market. That’s the Read more