Posts tagged as:

customer engagement

The most important component of any digital content strategy is a company’s website. Done right, your website is a controllable, private publishing platform that provides 24/7 customer engagement opportunities, all of which are easily measurable. Sadly, basic website fundamentals are often neglected in the race to engage in other marketing initiatives such as social media, content Read more

Attract and engage customers with your blog

I once heard a cruel joke about the number of readers for the average corporate blog post being exactly one – the person that wrote it. Sadly, that’s close to the truth for many blogs, but it doesn’t have to be that way. Blogging is an easy way for any company to establish an always-on, Read more

Solution. The most over-used word in marketing content. Recently, a friend told me about a company that “could use some help with their messaging”. Seems they have a fantastic product that does amazing things, but they do a terrible job of communicating what they actually do. Intrigued, I took a look at their website. The Read more