Posts tagged as:

customer awareness

When it comes to your customers you know better than anyone what they care about. Or do you? Sometimes an outside point of view is exactly what you need to learn what your customers think about your company. A third party can bring a fresh perspective to the customer stories and case studies that how Read more

It’s like making new friends. When you first meet, conversations will be superficial. As you learn more about each other you start to discover common interests. Over time, you start to trust one another and are more open to exploring topics that are more relevant on a personal level. In business, the goal is to Read more

It’s important to think about how components of your integrated marketing strategy can help move a prospect from first touch to engagement through increased awareness. You need to forget what you learned as a kid and do a better job of talking to strangers. A name (someone on a list), becomes a contact (who knows Read more