Posts tagged as:

website content

Brand the Builder

Maybe it’s a sign of the times, but many of the SMB companies we’re talking to are interested in rebranding. The basic identity that someone’s nephew put together for them when they started their company just isn’t cutting it anymore. The bargain website / brochure-ware that did the trick when they “just needed to get Read more

First, fix your website

The most important component of any digital content strategy is a company’s website. Done right, your website is a controllable, private publishing platform that provides 24/7 customer engagement opportunities, which are easily measurable. Sadly, basic website fundamentals are often neglected in the race to engage in other marketing initiatives such as social media, content creation or Read more

Attract and engage customers with your blog

I once heard a cruel joke about the number of readers for the average corporate blog post being exactly one – the person that wrote it. Sadly, that’s close to the truth for many blogs, but it doesn’t have to be that way. Blogging is an easy way for any company to establish an always-on, Read more