Posts tagged as:

simple messaging

CigarWrapper-crop

While searching for something in the back of an antique cabinet, I discovered a branded sheet of retail wrapping paper from England, probably from late 19th century. I chuckled as I read its oh-so-sincere and romantic pitch: OVER THE CIGAR THE GENTLEMAN OF STUDY AND LEISURE LUXURIATES;THE MAN OF BUSINESS THINKS!THE AFFLICTED ARE SOOTHED! The Literary Read more

So...What-Do-You-Do

Solution. The most over-used word in marketing content. Recently, a friend told me about a company that “could use some help with their messaging”. Seems they have a fantastic product that does amazing things, but they do a terrible job of communicating what they actually do. Intrigued, I took a look at their website. The Read more

Tell them your story

Last week I spent a few hotel nights in San Francisco. When checking in, I was ready to negotiate through my list of requirements, as online bookings usually yield the most basic rooms to make up for deep discounts. The front desk staff was particularly friendly, and I was feeling a little cheeky, so I Read more