Posts tagged as:

simple messaging

Solution. The most over-used word in marketing content. Recently, a friend told me about a company that “could use some help with their messaging”. Seems they have a fantastic product that does amazing things, but they do a terrible job of communicating what they actually do. Intrigued, I took a look at their website. The Read more

I recently spent a few hotel nights in San Francisco. When checking in, I was ready to negotiate through my list of requirements, as online bookings usually yield the most basic rooms to make up for deep discounts. The front desk staff was particularly friendly, and I was feeling a little cheeky, so I decided Read more

It’s like making new friends. When you first meet, conversations will be superficial. As you learn more about each other you start to discover common interests. Over time, you start to trust one another and are more open to exploring topics that are more relevant on a personal level. In business, the goal is to Read more