Posts tagged as:

sales channel communication

Are you looking at me?

There are countless analogies that describe sales people as hunters. Actually, selling is less about pointing a weapon at a single visible target, and more about finding unknown customers that exist in the depths of the market. Like fishing. Landing a new customer requires many of the same activities as landing a big catch. Here’s Read more

I Want You To Be Successful!

Creating a great product launch campaign is always a challenge. Making it work globally and across sales channels adds extra complexity. Getting the sales force to pay attention is the holy grail. Impossible? We think not. When one of our clients came to us looking for a fun and interesting campaign that could roll out Read more