Posts tagged as:

integrated marketing strategy

CigarWrapper-crop

While searching for something in the back of an antique cabinet, I discovered a branded sheet of retail wrapping paper from England, probably from late 19th century. I chuckled as I read its oh-so-sincere and romantic pitch: OVER THE CIGAR THE GENTLEMAN OF STUDY AND LEISURE LUXURIATES;THE MAN OF BUSINESS THINKS!THE AFFLICTED ARE SOOTHED! The Literary Read more

Are you looking at me?

There are countless analogies that describe sales people as hunters. Actually, selling is less about pointing a weapon at a single visible target, and more about finding unknown customers that exist in the depths of the market. Like fishing. Landing a new customer requires many of the same activities as landing a big catch. Here’s Read more

A dentist  with medical forceps

Companies of all sizes, across all industries, know that the content they produce, publish and make available to customers and prospects is a key component of audience engagement. Original content on your website and in your collateral shows expertise, shares good ideas and if done right, creates a competitive advantage in your market. That’s the Read more