Challenge: PrintArt is a family-owned, full-service, printing and graphic arts finishing company. They specialize in point-of-purchase display, custom die-cutting, finishing, and printing that ranges from on-demand digital to extra-large format on virtually any substrate. PrintArt has been in business since 1983, and their customers range from building material suppliers to retail outlets. PrintArt purchased a digital Read more
Technology investments come in all sizes and serve many purposes. No matter what the scale, getting a return on these investments is contingent on how the technology is deployed, both inside an organization and externally. “Buy it and they will come” is not a business-building strategy. Technology vendors usually offer some assistance in helping their Read more
Creating a great product launch campaign is always a challenge. Making it work globally and across sales channels adds extra complexity. Getting the sales force to pay attention is the holy grail. Impossible? We think not. When one of our clients came to us looking for a fun and interesting campaign that could roll out Read more
