Posts tagged as:

error checking

Typos - a knife to the heart for marketers

It’s every marketer’s worst nightmare. The design is perfect, the copy sublime. The campaign has launched, and you’re confident it will be one of the best ever. Then you spot it. Or worse yet, someone else does. A typo. A glaring, obvious typo. Even after everyone on your team has looked at the copy and Read more

First, fix your website

The most important component of any digital content strategy is a company’s website. Done right, your website is a controllable, private publishing platform that provides 24/7 customer engagement opportunities, which are easily measurable. Sadly, basic website fundamentals are often neglected in the race to engage in other marketing initiatives such as social media, content creation or Read more