Posts tagged as:

digital content strategy

Typos - a knife to the heart for marketers

It’s every marketer’s worst nightmare. The design is perfect, the copy sublime. The campaign has launched, and you’re confident it will be one of the best ever. Then you spot it. Or worse yet, someone else does. A typo. A glaring, obvious typo. Even after everyone on your team has looked at the copy and Read more

Clapboard-NoFear-crop

More than 75% of people suffer from glossophobia, the fear of public speaking – a phobia that also translates to a fear of being on camera. People are afraid of what they will look like on camera, how their voice will sound, and how they will remember what to say. All valid fears, but you Read more

Brand the Builder

Maybe it’s a sign of the times, but many of the SMB companies we’re talking to are interested in rebranding. The basic identity that someone’s nephew put together for them when they started their company just isn’t cutting it anymore. The bargain website / brochure-ware that did the trick when they “just needed to get Read more