Posts tagged as:

customer stories

Typos - a knife to the heart for marketers

It’s every marketer’s worst nightmare. The design is perfect, the copy sublime. The campaign has launched, and you’re confident it will be one of the best ever. Then you spot it. Or worse yet, someone else does. A typo. A glaring, obvious typo. Even after everyone on your team has looked at the copy and Read more

Tell them your story

Last week I spent a few hotel nights in San Francisco. When checking in, I was ready to negotiate through my list of requirements, as online bookings usually yield the most basic rooms to make up for deep discounts. The front desk staff was particularly friendly, and I was feeling a little cheeky, so I Read more

A dentist  with medical forceps

Companies of all sizes, across all industries, know that the content they produce, publish and make available to customers and prospects is a key component of audience engagement. Original content on your website and in your collateral shows expertise, shares good ideas and if done right, creates a competitive advantage in your market. That’s the Read more