Posts tagged as:

customer awareness

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While searching for something in the back of an antique cabinet, I discovered a branded sheet of retail wrapping paper from England, probably from late 19th century. I chuckled as I read its oh-so-sincere and romantic pitch: OVER THE CIGAR THE GENTLEMAN OF STUDY AND LEISURE LUXURIATES;THE MAN OF BUSINESS THINKS!THE AFFLICTED ARE SOOTHED! The Literary Read more

When it comes to your customers you know better than anyone what they care about. Or do you? Sometimes an outside point of view is exactly what you need to learn what your customers think about your company. A third party can bring a fresh perspective to the customer stories and case studies that how Read more

It’s like making new friends. When you first meet, conversations will be superficial. As you learn more about each other you start to discover common interests. Over time, you start to trust one another and are more open to exploring topics that are more relevant on a personal level. In business, the goal is to Read more