Posts tagged as:

brand awareness

Brand the Builder

Maybe it’s a sign of the times, but many of the SMB companies we’re talking to are interested in rebranding. The basic identity that someone’s nephew put together for them when they started their company just isn’t cutting it anymore. The bargain website / brochure-ware that did the trick when they “just needed to get Read more

CigarWrapper-crop

While searching for something in the back of an antique cabinet, I discovered a branded sheet of retail wrapping paper from England, probably from late 19th century. I chuckled as I read its oh-so-sincere and romantic pitch: OVER THE CIGAR THE GENTLEMAN OF STUDY AND LEISURE LUXURIATES;THE MAN OF BUSINESS THINKS!THE AFFLICTED ARE SOOTHED! The Literary Read more

Attract and engage customers with your blog

I once heard a cruel joke about the number of readers for the average corporate blog post being exactly one – the person that wrote it. Sadly, that’s close to the truth for many blogs, but it doesn’t have to be that way. Blogging is an easy way for any company to establish an always-on, Read more