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Sales Effectiveness

Are you looking at me?

There are countless analogies that describe sales people as hunters. Actually, selling is less about pointing a weapon at a single visible target, and more about finding unknown customers that exist in the depths of the market. Like fishing. Landing a new customer requires many of the same activities as landing a big catch. Here’s Read more

Showcase Sales Success

Many companies kick off the New Year with new strategies, new offerings and new sales objectives. These directives often require a change in behavior on the part of the sales team – new ways to spend time and new ways to interact with customers. It can be overwhelming for a sales person – but the Read more