From the Category:

Marketing Strategy

CigarWrapper-crop

While searching for something in the back of an antique cabinet, I discovered a branded sheet of retail wrapping paper from England, probably from late 19th century. I chuckled as I read its oh-so-sincere and romantic pitch: OVER THE CIGAR THE GENTLEMAN OF STUDY AND LEISURE LUXURIATES;THE MAN OF BUSINESS THINKS!THE AFFLICTED ARE SOOTHED! The Literary Read more

First, fix your website

The most important component of any digital content strategy is a company’s website. Done right, your website is a controllable, private publishing platform that provides 24/7 customer engagement opportunities, which are easily measurable. Sadly, basic website fundamentals are often neglected in the race to engage in other marketing initiatives such as social media, content creation or Read more

Attract and engage customers with your blog

I once heard a cruel joke about the number of readers for the average corporate blog post being exactly one – the person that wrote it. Sadly, that’s close to the truth for many blogs, but it doesn’t have to be that way. Blogging is an easy way for any company to establish an always-on, Read more