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Business Tips

CigarWrapper-crop

While searching for something in the back of an antique cabinet, I discovered a branded sheet of retail wrapping paper from England, probably from late 19th century. I chuckled as I read its oh-so-sincere and romantic pitch: OVER THE CIGAR THE GENTLEMAN OF STUDY AND LEISURE LUXURIATES;THE MAN OF BUSINESS THINKS!THE AFFLICTED ARE SOOTHED! The Literary Read more

First, fix your website

The most important component of any digital content strategy is a company’s website. Done right, your website is a controllable, private publishing platform that provides 24/7 customer engagement opportunities, which are easily measurable. Sadly, basic website fundamentals are often neglected in the race to engage in other marketing initiatives such as social media, content creation or Read more

So...What-Do-You-Do

Solution. The most over-used word in marketing content. Recently, a friend told me about a company that “could use some help with their messaging”. Seems they have a fantastic product that does amazing things, but they do a terrible job of communicating what they actually do. Intrigued, I took a look at their website. The Read more