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The most important component of any digital content strategy is a company’s website. Done right, your website is a controllable, private publishing platform that provides 24/7 customer engagement opportunities, all of which are easily measurable. Sadly, basic website fundamentals are often neglected in the race to engage in other marketing initiatives such as social media, content Read more

Solution. The most over-used word in marketing content. Recently, a friend told me about a company that “could use some help with their messaging”. Seems they have a fantastic product that does amazing things, but they do a terrible job of communicating what they actually do. Intrigued, I took a look at their website. The Read more

I recently spent a few hotel nights in San Francisco. When checking in, I was ready to negotiate through my list of requirements, as online bookings usually yield the most basic rooms to make up for deep discounts. The front desk staff was particularly friendly, and I was feeling a little cheeky, so I decided Read more