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Ideas With Impact

Once upon a time, there was a CEO with a very smart team. They also had a very big problem. Here they were – 2 months in to a new calendar year, two thirds of the way through the first quarter, but things were not going as expected. What could have gone wrong? They had Read more

Use playbooks for sales and marketing enablement

Playbooks get a lot of airtime these days. There are many good reasons why – playbooks can be a great way to introduce new processes, reinforce messages, provide coaching, and get everyone on the same page. If you’ve decided that a playbook is right for your organization, there are a few things you should consider: Read more

Typos - a knife to the heart for marketers

It’s every marketer’s worst nightmare. The design is perfect, the copy sublime. The campaign has launched, and you’re confident it will be one of the best ever. Then you spot it. Or worse yet, someone else does. A typo. A glaring, obvious typo. Even after everyone on your team has looked at the copy and Read more