From the Category:

Channel Programs

CigarWrapper-crop

While searching for something in the back of an antique cabinet, I discovered a branded sheet of retail wrapping paper from England, probably from late 19th century. I chuckled as I read its oh-so-sincere and romantic pitch: OVER THE CIGAR THE GENTLEMAN OF STUDY AND LEISURE LUXURIATES;THE MAN OF BUSINESS THINKS!THE AFFLICTED ARE SOOTHED! The Literary Read more

Are you looking at me?

There are countless analogies that describe sales people as hunters. Actually, selling is less about pointing a weapon at a single visible target, and more about finding unknown customers that exist in the depths of the market. Like fishing. Landing a new customer requires many of the same activities as landing a big catch. Here’s Read more

RollTheDice-Crop

Technology investments come in all sizes and serve many purposes. No matter what the scale, getting a return on these investments is contingent on how the technology is deployed, both inside an organization and externally. “Buy it and they will come” is not a business-building strategy. Technology vendors usually offer some assistance in helping their Read more