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Case Studies

Starting with a deep dive into the current state, Alexander Group’s leadership team agreed that it was time for a makeover – of the identity kind. Their website and collateral did not project the professional image that this leading sales management consulting firm was looking for. Read more

Covering 140 countries the Xerox Developing Markets Organization (DMO) had the challenge of maintaining and growing the sales skills, knowledge and ability of a hugely diverse set of Production Group sales reps. The strength of Xerox’s competition was increasing, and it was therefore vital that the confidence of all these sales reps be maintained in order that their efforts enabled them to continue to beat the competition. Read more

Canon Inc. had developed a new range of Production Color Presses named imagePRESS to appeal to Commercial Printers and Print Service Providers. It was decided the Canon Europe would be the first to launch these products, and a new sales team was formed from existing Canon sales people who previously sold office products and new Canon employees. Read more