Brand the Builder

Maybe it’s a sign of the times, but many of the SMB companies we’re talking to are interested in rebranding. The basic identity that someone’s nephew put together for them when they started their company just isn’t cutting it anymore. The bargain website / brochure-ware that did the trick when they “just needed to get Read more

CigarWrapper-crop

While searching for something in the back of an antique cabinet, I discovered a branded sheet of retail wrapping paper from England, probably from late 19th century. I chuckled as I read its oh-so-sincere and romantic pitch: OVER THE CIGAR THE GENTLEMAN OF STUDY AND LEISURE LUXURIATES;THE MAN OF BUSINESS THINKS!THE AFFLICTED ARE SOOTHED! The Literary Read more

First, fix your website

The most important component of any digital content strategy is a company’s website. Done right, your website is a controllable, private publishing platform that provides 24/7 customer engagement opportunities, which are easily measurable. Sadly, basic website fundamentals are often neglected in the race to engage in other marketing initiatives such as social media, content creation or Read more